The New York Times has been the latest to join the blast email hip–city-guide masses, with their entry Urbanite. If anyone could possibly be unfamiliar with the concept, these guides are little email compediums of the best press release flack of the day, having to do with either New York City, restaurants, shopping, drinking, clubbing, whatever. But the point is, if you subscribe to one, the information is supposed to be useful, delivered in a "my cool friend who lives downtown" sort of voice and, most of all, accurate.

This morning, I was surprised to see Urbanite say that Kampuchea Noodle Bar, the "Momofuku killer" that Grub Street, Gawker, strongbuzz and others have been covering, was set to open Wednesday, today. That's because I called a week ago and they said they would be open Thursday, tomorrow.

Errands took me by Kampuchea tonight anyway, and there was just a little sign apologizing for the confusion, and promising they would in fact be open tomorrow, but not, dear Urbanite, tonight.

The moral of the story is, everyone knows the New York Times wants to replicate Daily Candy's success and be worth a cool $20 million. Uncorrected errata do not help thy cause or stock price.

(By the fucking way, how did email lists get to be worth $20 million beans? I mean, people, it's an e-mail list. I know the big guns are involved in this round of dot-com 2.0, but still, some of the numbers are out of hand. I'm not gonna say there's going to be a correction, but this sucka's goin' down.)

But, New York Times, if you found out, during the day, as you almost certainly did, that Kampuchea would not be open tonight. The correct thing to do would be to inform your subscribers that you erred. The incorrect thing would definitely be to let your readers walk over there only to find shuttered grates and a small note apologizing for your mistakes.