Yelp and Its Discontents
Comments: 0 - Date: July 16th, 2009 - Categories: Clipfile, The Future, media
It’s amazing the emails I got when I asked for followups on my first Yelp piece, which you can find linked in this story at The Big Money or down below in my archives. Never been called a ‘little sack of shit’ before, if you can believe it! I needed to answer the question–why does Yelp engender such hatred? I think I got to the bottom of it– they are playing a delicate game of keeping their reviews relevant while protecting against spam. And they’re playing it on a scale of 20+ million monthly unique visitors. Not easy. But there might be a few things that can be done differently. I explain:
The Trilateral Commission. Bilderberg. The Freemasons. RAND Corp. The Illuminati. And, apparently, Yelp. The conspiracy-minded among us have long been convinced that the world is run by a secret cabal of wealthy elite, moving us ordinary folk around like pawns on a chess board for their own hidden purposes. Not content with running the financial system, controlling the government, or installing a new world order, they have apparently set their sights on the tantalizing target of local social media.