Paul Smalera's Website Design Portfolio

This is a complete, chronological listing of sites I've worked on. There's no need to view every site, so I've included a key to indicate my greatest hits. In the rightmost column, a √ is indicative of a hallmark project. A † indicates the site still bears my design, even if some changes have been made. A lack of either symbol simply means that the site has been redesigned beyond my recognition.
Site	Employer	Roles	Notes	Key
Total Sites: 26		Years Covered: 1998-2006		06/06
A more traditional resume and references are available upon request. I am also a writer.
Boris Fishman, Writer	Freelance	Redesign	Redesign based on Wordpress template Added meta data for Fishman's book reviews SEO Optimization	†
Community Transportation Association of America	CTAA	Manager, Designer, Developer	Technical, managerial lead for web products Tripled traffic with SEO, site redesign Developed online registration/payments for annual conference Hired, managed freelancers for special projects Developed new pages and products Maintained online style guide, high visual standards Managed content generation by twenty specialists	√ †
Ola Kinnander, Writer	Freelance	Designer, Developer	A small project, I created a compelling design and lightweight CMS for the client. Search engine optimized. Has lead to new clients and career opportunities.	√ †
Bank Information Center	Blue Water Media	Designer, Developer	[For Blue Water Media, a small firm in Washington, DC, I was senior designer and sales engineer. I designed and built over a dozen sites, and worked on a dozen others not listed here.] Bank Information Center was a project intended to build up the firm's capability to provide CMS systems. It's built on Movable Type. All templates and some plugins were custom designed. The site has syndication features to allow partners to pick up feeds. It was designed to be managed by non-technical staff and to have semantic web and categorization capabilities. The underlying structure allows BIC to archive old data and add new data to one, central database, for both web and internal use.	√ †
Beautiful Pillows	Blue Water Media	Designer, Project Manager	Beautiful Pillows is an online store with over 200 different products, organized in a faceted categorization system. I designed the graphics for the site, information designed the categorization system, and art directed the first product photo shoot. The site is built on top of a Miva e-commerce system for payment processing and order fulfillment.	√ †
EZGSA	Blue Water Media	Developer	EZGSA shepherds business through the federal vendors approval process. I built an internal web based application to track the progress of this complicated and lengthy process, client by client. NOTE: The link is to their website. The application is not available to the public.	N/A
China Watch	Blue Water Media	Designer, Developer	China Watch is a business intelligence publication formerly distributed by fax. I built and designed the site on an early version of Movable Type, and added a membership management feature with online payment processing. The elements of my design are present, but have been modified, to be polite. It appears regular updates to the site have ceased as of October 2005.
Washington Suites Alexandria, Georgetown	Blue Water Media	Designer, Developer	Two websites for a DC based small hotel chain. Search Engine Optimized. Also part of a hotels.com and expedia.com banner ad campaign I designed and ran for the client.	†
The European Institute	Blue Water Media	Designer, Developer	The client is a Washington, DC thinktank/non-profit. I designed the look, and built a lightweight CMS by which to maintain content.	†
European Affairs Magazine	Blue Water Media	Manager	The journal of The European Institute. Oversaw online publication. Converted Quark pages to XML and developed an standard process for archiving.
The Georgetowner	Blue Water Media	Manager	Washington, DC local newspaper. Oversaw online publication. Converted Quark pages to XML and developed an standard process for archiving. Technical contact for advertising and syndication services.
Northern Virginia Eye Doctors	Blue Water Media	Designer, Developer	Marketing website. Search engine Optimized.	†
Ken Taylor Real Estate	Blue Water Media	Designer, Developer	High end real estate agent and his listings. Search engine Optimized. My back-end code is still there.
The Third Edition	Blue Water Media	Designer, Developer	Marketing website. Search engine Optimized. The Third Edition was in the movie St. Elmo's Fire, which I had nothing to do with.	†
Rapid Wrapper	Blue Water Media	Designer, Developer	A promotional website for a refrigerator sized machine that "wraps" bundles of silverware in a napkin faster than any human. I also art directed the lovely picture of feeble humans and designed the motion-oriented logo.	†
B2B Portal	Accenture subcontractor	Database Engineer	Using Microsoft SQL Server, I helped create a package of Data Transformation Services (DTS) components to import huge flat data files into SQL databases. The portal allowed gas stations to order more fuel and product online, in real time. This project is not available to the public.	N/A
Deptartment. of Education	Accenture subcontractor	Front-end Designer	I designed a beautiful, elegant front-end to a complicated online portal for the Dept. of Ed. Unfortunately the developers implemented my design and only crumbs of it survived. I include this example to indicate how important I feel it is for developers to understand what good design is. I was extremely careful to design to exact specifications, but the design was not important enough to the developers to implement properly.
DC Office of Personnel	LC Systems subcontractor	Webmaster	Followed DC CTO's thorough style guide in maintaining and updating the site. Worked with an Oracle DB which held the District's job openings database and personnel files.
Online Rsources, Inc.	Online Resources, Inc.	Web Marketing Specialist	Online Resources provides online banking services to small banks and credit unions I updated our main site, and worked in a team to build a design websites for small banks that were about to start offering our services to their customers. I did a lot of collateral and logo design, mini-sites for kiosks that banks used to introduce online banking to their customers. (This was pretty new bank in 2000.) I also helped redesign the user interface for a huge business banking product we had bought. The work is not available to the public, but was my first introduction to the challenges of, and careful planning that good web design requires.
Quotien Marketing Services	Online Resources, Inc.	Web Marketing Specialist	Eventually Online Resources decided to formalize their offerings to clients under a brand name, Quotien. Quotien Marketing Services was a site built to highlight and capture consulting business. I helped design and build the site, and also helped the Art Director with some of the collateral he designed. We're really starting to reach back here.	√ †
Gainesville Times,Port Clinton News Herald,The News-Messenger,Pacific Daily News	Gannett, Co., Inc.	Website Producer	At Gannett, I was part of a team that built the first generation of websites for their small-market newspapers. (Larger markets justified their own on-site teams.) These 4 papers were my main projects out of 18 papers total. I worked with the publishers and editors to customize our standard template to fit each newspaper's look and feel. I learned ColdFusion and heavy duty coding and all sorts of other neat little tricks I still use today. Once the sites were built, I also helped with the nightly updates, taking Quark files and a story budget and crafting the next day's website while the denizens of these small towns slept, unaware I was working on their behalves.
Kids' Newsroom	TopCentre, Inc.	Designer	This is the second site I ever designed. Everyone has to start somewhere. The founders loved my crude logo and idea for the slogan. I'm amazed that the site is still around. Whatever its aesthetics now, I was excited back when it launched in 1999.	†
Top Centre Ticket Brokers	TopCentre, Inc.	Designer	My first web design job. I talked my way into it, in late 1998. I broke the site on my first day, and learned alot about the web as I tried to fix it. My major achievement was taking the site out of frames.